Levitra, the first market rival to the hugely tadalafil tablet
Viagra, is being manufactured by the German firm, Bayer AG, and marketed by the British firm GlaxoSmithKline (GSK) as an alternative oral therapy for erectile dysfunction.

Since its appearance in 1998, sales of Pfizer’s Viagra have risen to nearly $2bn a year.

Both pills work in the same manner and doctors warn that both can have serious side effects, especially for men with heart problems.

A third anti-impotence pill, Cialis, is expected to reach the US market later this year.

The US Food and Drug Administration (FDA) approved Levitra, an orange pill compared to Viagra’s blue, based on studies showing that men were on average five times more likely to achieve an erection suitable for bulk citrate powder tadalafil
when taking the pill compared with those given a dummy medicine.

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reported that studies of several thousand men showed that Viagra helped more than 70% improve their
erections.

As well as the warnings to men with heart conditions, the FDA said Levitra was not for patients with who had suffered a recent heart attack or stroke who have very low blood pressure or uncontrolled high blood pressure.

For otherwise healthy men, Levitra’s main side effects
were headache, flushing and a stuffy nose and sometimes dizziness.

Lawson Macartney, head of strategic management of Cialis comparison generic price tadalafil
cardiovascular, metabolic and urology drugs, said: “We know, from cialis tadalafil generic rezeptfrei
market research, that the
market is ready for new options”.

GSK expects Levitra to be available in September.